Video installation, Combinatul Fondului Plastic Bucharest, 2016

The 5 digital performance videos focus on the metaphoric associations of femininity with universal objects or ideas (flowers, water, gentile moves, putting on make-up).

I am trying to unlearn many lessons of gender I internalized while growing up. But I sometimes still feel vulnerable in the face of gender expectations. The first time I taught a writing class in graduate school, I was worried. Not about the teaching material, because I was well prepared and I was teaching what I enjoyed. Instead I was worried about what to wear. I wanted to be taken seriously. I knew that because I was female, I would automatically have to prove my worth. And I was worried that if I looked too feminine, I would not be taken seriously. I really wanted to wear my shiny lip gloss and my girly skirt, but I decided not to. I wore a very serious, very manly, and very ugly suit.

The sad truth of the matter is that when it comes to appearance, we start off with men as the standard, as the norm. Many of us think that the less feminine a woman appears, the more likely she is to be taken seriously. A man going to a business meeting doesn’t wonder about being taken seriously based on what he is wearing—but a woman does. I wish I had not worn that ugly suit that day. Had I then the confidence I have now to be myself, my students would have benefited even more from my teaching. Because I would have been more comfortable and more fully and truly myself.  I have chosen to no longer be apologetic for my femininity. And I want to be respected in all my femaleness.  Because I deserve to be.” We Should All Be Feminists – Chimamanda Ngozi Adichie

The confrontation with sexism in the work environment and the way that I was perceived as a professional in my practice as a university assistant, manager, curator, artist have outlined this current research, starting from my choice of illustrating femininity from a feminist perspective, even though the concept of femininity has now been used by postfeminist, neo-liberalist politics against women as a backlash against feminist priorities, promoting a culture of consumerism based on gender segregation.

In contemporary social culture, growing up with Avon catalogs, telenovelas, sexist American films, consumerist commercials containing prescriptions to enhance femininity for male satisfaction, the concept of female, feminine has always been associated to me with certain sets of behaviors, attributes and roles that imply tenderness, passivity, care, gentleness, charm, compassion, etc.

Women are fragile and gentile like flowers – floral prints, objects promoting the aegis of romance in the shops in the streets; pale colors and Baroque decorations visually overwhelm us from the Eastern European windows.

But in spite of this intrusive promotion of femininity as a characteristic to be mastered by every woman, it becomes superfluous in situations where women have to prove their qualified potential. In order to prove their professionalism, masculinity is always the standard. When it comes to being taken seriously for their skills and intelligence, women need to prove themselves by acting and dressing in manly, neutral colors, trying to stall the attention of their body.

Girls wear pink, boys wear blue, this is the way we are raised and thought, even though the history of these colors is totally inaccurate.

Requirements such as “decent and appropriate wardrobe” are imposed by taking the man as a norm, which is totally in contradiction with the social pressures that promote “femininity”.

The woman is perceived to be more “verbal” or communicative, emotional, appreciating things for their aesthetic beauty, while masculinity is associated with competition, aggression, peace and reason, physical strength and a more scientific, technical orientation.

The work consists of 2 large side boxes that have at least 5 TVs in them. In the middle, an installation consisting of  2 metal strings, on which yarn of  pink and blue color was hanged writing Fragile Power hand knitted.

The 2 colors have a correspondence in the gender-designated colors on which Western society bases its misconceptions on how women and men should be raised from the day they are born.

The work was built in an abandoned factory in Bucharest for an exhibition Anything goes / Nucleu 0005 in May 2016.